Marketing A Website In Victoria, British Columbia
What Is Internet Marketing?
You may know about internet marketing by another name and never really made the connection. It is often referred to by any of the following names: website marketing, SEO, search engine optimization, online marketing, search engine marketing – to name a few. We are the experts for website marketing in Victoria, British Columbia.
Online marketing is the way of the future for business. There has been a tremendous amount of growth in the internet which has sparked a completely new business revolution. Any business that doesn’t have an online presence, or won’t soon have one, will find themselves being left in the dust. Their competitors that took the initiative to build (or have built) a website and marketed it, will be enjoying the increase that online customers bring.
Although there are small differences to each of the above, the majority of the work begins with setting up a fully-optimized website, and then marketing it using off site strategies.
On site optimization is not difficult. What needs to be done and should be done can be learned and applied by a beginner, if they have the time to find, learn, and implement best-practices according to current search engine guidelines. The key to this is “current”. Search engines, especially Google, regularly update and improve the guidelines for better website ranking and search results.
Off site marketing is not so easy. There are many strategies that are frowned upon by search engines. What worked last year, may not work this year. The risk of losing all your hard work and ranking results is great if you don’t have the knowledge and experience for online marketing.
There are numerous optimization and online marketing plans that work well. These are mostly time consuming, need to be done in a specific way – according to search engine rules and regulations, and must be seen as natural or organic in order to get real and lasting ranking results.
This means that marketing for success is a full-time job. It is no longer possible for someone to do it part-time or as a hobby. It takes time to learn, time to remain current, and time to implement.
Why would you want to take time to create a beautiful website and not have it found by people looking for your information, product or service?
Why would you want to take a chance by using marketing strategies that could result in having your website penalized or banned by search engines?
If you want to build a successful business online, you need to understand websites – the design, how content should be published, targeted traffic/visitors, search terms/keywords, conversion, and much more.
You should be looking at long-term results. As the internet evolves, you need to be able to keep up with it.
Your goal should be to have your website listed on the first page of Google, Bing, and Yahoo. Or within the first two to three pages at the very least.
Why is it so important to stay on those first few pages?
The reason is few people look any further than the second or third pages of results. Most people find what they are looking for on the first page and look no further. That means if your site is not there, it is not being found by very many people.
Think about when you are searching for something online. Do you look past the first few pages? Statistics show that 74% of people do. The majority of people stop looking if they find what they want on the first page.
That is where we excel – wcmmarketing.com/ (West Coast Marketing) helps marketing business websites to the first page of Google in a safe manner. The primarily work with businesses on Vancouver Island – Victoria, Nanaimo Campbell River and all the surrounding areas.