Marketing A Website In Victoria, British Columbia

What Is Internet Marketing?

wcmmarketing.comYou may know about internet marketing by another name and never really made the connection. It is often referred to by any of the following names: website marketing, SEO, search engine optimization, online marketing, search engine marketing – to name a few. We are the experts for website marketing in Victoria, British Columbia.

Online marketing is the way of the future for business. There has been a tremendous amount of growth in the internet which has sparked a completely new business revolution. Any business that doesn’t have an online presence, or won’t soon have one, will find themselves being left in the dust. Their competitors that took the initiative to build (or have built) a website and marketed it, will be enjoying the increase that online customers bring.

Although there are small differences to each of the above, the majority of the work begins with setting up a fully-optimized website, and then marketing it using off site strategies.

On site optimization is not difficult. What needs to be done and should be done can be learned and applied by a beginner, if they have the time to find, learn, and implement best-practices according to current search engine guidelines. The key to this is “current”. Search engines, especially Google, regularly update and improve the guidelines for better website ranking and search results.

Off site marketing is not so easy. There are many strategies that are frowned upon by search engines. What worked last year, may not work this year. The risk of losing all your hard work and ranking results is great if you don’t have the knowledge and experience for online marketing.

There are numerous optimization and online marketing plans that work well. These are mostly time consuming, need to be done in a specific way – according to search engine rules and regulations, and must be seen as natural or organic in order to get real and lasting ranking results.

This means that marketing for success is a full-time job. It is no longer possible for someone to do it part-time or as a hobby. It takes time to learn, time to remain current, and time to implement.

Why would you want to take time to create a beautiful website and not have it found by people looking for your information, product or service?

Why would you want to take a chance by using marketing strategies that could result in having your website penalized or banned by search engines?

If you want to build a successful business online, you need to understand websites – the design, how content should be published, targeted traffic/visitors, search terms/keywords, conversion, and much more.

You should be looking at long-term results. As the internet evolves, you need to be able to keep up with it.

Your goal should be to have your website listed on the first page of Google, Bing, and Yahoo. Or within the first two to three pages at the very least.

Why is it so important to stay on those first few pages?

The reason is few people look any further than the second or third pages of results. Most people find what they are looking for on the first page and look no further. That means if your site is not there, it is not being found by very many people.

Think about when you are searching for something online. Do you look past the first few pages? Statistics show that 74% of people do. The majority of people stop looking if they find what they want on the first page.

That is where we excel – (West Coast Marketing) helps marketing business websites to the first page of Google in a safe manner. The primarily work with businesses on Vancouver Island – Victoria, Nanaimo Campbell River and all the surrounding areas.

Houses and Property For Sale

American HouseThe For Sale sign is on the lawn. The home is ready for showing. Pictures have been taken and added to the website. Now all that is needed is potential buyers. Sounds easy. Your client is anxious to sell and you are ready to show the property. The waiting game is on.

If you are an agent that sells properties and are wondering why calls are not coming in, it may be due to inefficient website optimization.

What is this and what bearing does it have on your business?

SEO stands for search engine optimization and all real estate websites need to make use of this strategy.

Based on a national report, 90% of all home buyers begin their search online. In order for these potential clients to see your website and therefore your listed properties, the company’s website must be ranked high with the various search engines.

The only way to get long-term high rankings is to understand and make good use of SEO.

You are in the business of selling properties and you don’t want or have the time to be concerned about your website inner workings.

There are services which can take the website concern off your list. This is the area in which an expert in the field can place you, as a selling agent and your website front and center- in the listings above your competition, where you’ll be seen and your properties will be looked at.

One important aspect of optimizing is the keywords that are selected. These are words that search engines focus on for searches. Most real estate websites use the same keywords – for example: city and home for sale; city and property for sale – your website must separate itself from the pack.

Also when agents within the same company compete for clients using the same website, it becomes a very complex selling game.

The optimization specialists will do the research in order to know exactly which keywords are best for you and your company. They know how many searches each keyword receives, which terms to use and which ones not to use, and can make the best use of all the information gathered throughout your website as well as throughout the internet.

The keywords are placed in strategic locations where search engines will see them and determine them as a valuable piece of information for people searching online.

By having the proper optimization techniques you would not have to worry about how your website is doing. You can do what you do best – sell your properties.

One essential element to remember is a website is not static; it must continue to grow and change. An expert in the field will regularly write new and relevant content using prime keyword terms thereby keeping the ranking high.

Along with the content the professional will keep track of how many keywords and keyword phrases, and links are on and off the website. There is a fine line to keep watch over; too many are just as bad as too few. An over use of terms and phrases could lead to online disaster.

Remember the main goal of your website is to sell housing and land. Your site should contain a combination of information, descriptions, photos and video. A search engine optimization expert will guide you to the proper and most efficient settings. Tailoring correctly will increase search engine ratings without compromising the quality of the website.

Increased rankings will not happen overnight so beware of anyone that offers this type of service. What you want to see is a continual climb and then stability of a high ranking. This is how a real estate expert in SEO helps grow your business.

The Importance Of A Good SEO Firm

Online MarketingThe days of big SEO firms are over. As the face of website optimization changes, it is becoming more and more difficult for the big firms to keep up. If they can’t keep up, it will affect the rankings of any websites that they work on.

Not in a good way.

These days it is dangerous to any business if optimization techniques are not current. Any rankings that you gained could disappear overnight and in some cases never to be recovered. Your online or business reputation could take a hit; if this happens it could take many months to bring back the good reputation that you had.

Googles capability to analyze websites (what customers see as well as anything connected with your site) is improving each year. Search engines are getting smarter and smarter all the time which makes website optimization more time-consuming and specialized.

If you are serious about your business, you will want to make sure that you have someone that is an expert in the field to work on your site.

It is advisable to only hire someone that knows exactly what it takes, what is needed, and how-to optimize a website Today.

It is not a job that can be done part-time. Quite a bit of time doing this type of work is research and keeping up-to-date with all the changes.

It is not a job for amateurs.

You may have noticed that there are more small search engine optimization businesses now than there are big companies. That is not to say that every one of these small companies are good, know what they are doing, and are safe to use.

It is still difficult to find the right service – one that will actually be able to do all that they claim.

This field of work has unfortunately gained a bad reputation due to too many bad experiences that many of you (and us) have experienced.

Having said that, we love what we do. It is not just a job to us, it is our livelihood and we take it very seriously.

So seriously that we belong to a mastermind group that includes many of the most successful experts in the field.

Our knowledge, expertise, and work is the most current.

What we can do for you works – for now and for the future.

We are proud of what we do.

We have proven results with many websites on page one of Google – they have been there for a long time.

Located in the Okanagan Valley of British Columbia, we are the best choice for your SEO needs in Kelowna are surrounding areas. The discovery application is your first step to success.